“Aquino: Play more Pinoy music on air” |
| Aquino: Play more Pinoy music on air Posted: 16 Aug 2010 07:26 PM PDT When he recently spoke at the oath-taking ceremony of the Organisasyon ng mga Pilipinong Mang-aawit (OPM), President Benigno Aquino III heeded the group's request and ordered the National Telecommunications Commission (NTC) to implement a "forgotten" executive order which directs radio stations' music programs to feature at least four Filipino songs every hour. Executive Order No. 255, "Requiring all Radio Stations with Musical Format Programs to Broadcast a Minimum of Four Original Pilipino Musical Compositions in Every Clockhour and for Other Purposes," was actually issued by former President Corazon Aquino in 1987 but was not fully implemented during the succeeding administrations. OPM, headed by Ogie Alcasid, stated that the non-implementation of the EO adversely affects the local music industry. Local station playlists are usually dominated by music from artists in North America, Europe, and neighboring Asian countries rather than by locally-produced songs. According to Manila Bulletin, each EO violation would cost stations a P100 fine and the suspension or cancellation of the station's Certificate of Registration for repeated violations.
Economic gain Aside from promoting the country's arts and culture, the music industry contributes to 4.25 percent of the country's gross domestic product, said Aquino. As such, the President promised that musicians' intellectual property rights would be protected. Aquino also suggested that OPM officers create an organization to support both young and elderly members of the music industry, and cited the film industry's Movie Industry Welfare Fund (MOWELFUND) as an example.
Childhood memories Aquino said in his speech that music is a big part of his life. When he was a child, the Aquino family often listened to Celeste Legaspi's "Saranggola ni Pepe" especially during the late Senator Benigno Aquino Jr.'s detention. The President added that he enjoys listening to songs by Alcasid, Regine Velasquez, Apo Hiking Society, Noel Cabangon, Jose Mari Chan and Mitch Valdez. He said he still listens often to Velasquez's "Hindi ka Nag-iisa" which was written by Alcasid, and that it reminded him of the challenges he faces as president of the country. Alcasid wrote some of Aquino's campaign jingles and composed "Bagong Pilipinas" for the President's inauguration last June 30. The song was also sung by Velasquez. Aquino also confirmed the news that he's going to be a secondary sponsor for the Alcasid-Velasquez nuptials late this year. He even joked that he would also get the couple as godparents when he decides to get married. Established in 1986 and said to be the leading organization of professional Filipino singers, the OPM is led by music industry heavy-hitters: Ogie Alcasid (President), Mitch Valdez (Chairperson), Elmer Beltran Ingles (Executive Director), Gary Valenciano (Vice President for Internal Affairs), Noel Cabangon (VP for External Affairs), Christian Bautista (VP for Special Projects), Jose Mari Chan (Treasurer), Dingdong Avanzado (Secretary), and Jim Paredes and Celeste Legaspi-Gallardo (Ex-Officio Trustees).
Video didn't kill the radio star Data from nationmaster.com shows that the Philippines is among the world's leaders when it comes to the number of AM and FM radio stations in the country. According to the National Telecommunications Commission, as of December 2008 there are 383 AM stations and 659 FM stations in the country, as well as a few shortwave stations, mostly catering to niche audiences. Region V (Bicol) has the most AM stations at 36, followed by Region VI (Western Visayas), which has 35. Region XI (Davao) dominates the airwaves with 77 FM stations, followed again by Region VI, which has 71. The National Capital Region has 31 AM stations and 25 FM stations. There are also 21 accredited radio manufacturers in the country, as well as 214 accredited radio dealers. While local songs are also very popular in the Philippines and top radio charts, those from abroad dominate record sales. Tower Records Philippines' top 20 best-sellers list contains no local artists. The top ten scrobbles in Last.fm's "Philippines" group, with 38 members, are from American artists. The 55-member "University of the Philippines" group's top scrobbles chart is dominated by local band Up dharma Down, but also contains mostly US-based acts. - With a report from Ivy Jean Vibar. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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